Depop's checkout is leaking money. You see "€15" first. Feels good. Then you scroll. Shipping: €2...Depop's checkout is leaking money. You see "€15" first. Feels good. Then you scroll. Shipping: €2...
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David Balinga
• Jan 11
Depop's checkout is leaking money.
You see "€15" first. Feels good. Then you scroll. Shipping: €2.99. Then the real total: €17.99.
That's not a breakdown, it's a slow surprise. And for anyone with decision fatigue or math anxiety, it's enough to close the app.
Fix: Lead with the total. Show the breakdown underneath.
One change. Less abandonment.
I do neuro-inclusive UX audits. I find where stressed users drop off.
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