Sometimes, more data makes a business decision harder — not easier. When something goes wrong, th...Sometimes, more data makes a business decision harder — not easier. When something goes wrong, th...
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Hân Phạm
• Aug 25
Sometimes, more data makes a business decision harder — not easier.
When something goes wrong, the instinct is often:
“Let’s get more data.”
More reports. More dashboards. More spreadsheets. More KPIs.
But sometimes the problem isn't a lack of data.
It's a lack of clarity about what decision we're trying to make.
Imagine customer retention is falling.
You could start tracking:
→ Customer demographics → Purchase frequency → Average order value → Acquisition channel → Product category → Support tickets → Website behaviour → Hundreds of other metrics
You might end up with an impressive dashboard.
But still not know what to do.
Instead, start with the decision:
“We need to decide whether to change our customer retention strategy.”
Then ask:
What information would actually change that decision?
Maybe you only need to know:
Which customer segment is leaving?
When are they leaving?
What changed before they left?
How much revenue is at risk?
Which intervention is likely to be worth testing?
Suddenly, the analysis becomes much smaller.
And much more useful.
I think good business analytics isn't about collecting the maximum amount of information.
It's about finding the minimum information needed to make a better decision.
Because a dashboard with 50 metrics isn't necessarily more intelligent than one with 5.
The best metric is often the one that changes what you do next.
💬 What's one business report or KPI you see companies tracking that doesn't seem to lead to an actual decision?
#BusinessAnalytics #DataDriven #BusinessStrategy #FinancialAnalysis #DecisionMaking #SmallBusiness #Entrepreneurship #DataAnalysis
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