grateful for the projects, people, and process shaped 2025 opening space for what’s next and look...grateful for the projects, people, and process shaped 2025 opening space for what’s next and look...
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The Luminary brand needed a refresh – brand equity was lacking, and while the company hurdled staffing changes, much of the original branding had been nearly wiped away.
Soon after joining, it was clear that the design team would need some guidelines to lean up against to uphold quality and consistency in the brand.