Proper Form — Social Media Branding System

A flexible social media system created for Proper Form as part of the wider brand identity.

The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.

Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.

Created by Lepisov Branding in collaboration with Creative Mints.

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity + social system: Lepisov Branding × Creative Mints

This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?

Designed a bold Shopify ecommerce storefront for a streetwear clothing brand focused on oversized hoodies, heavyweight T-shirts, graphic apparel, and motivational fashion. The website features a striking hero banner, promotional announcement bar, product collections, sale pricing, product grids, brand storytelling, featured collections, an FAQ section, and an email signup area.

The goal was to create a modern shopping experience that reflects the brand’s bold identity, showcases its streetwear collections, and makes it easy for customers to discover products, explore different styles, and shop with confidence.

Nice work