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• May 29
🙌 Hi y'all, I am officially certified to do UX Design and Research for Healthcare!! I took a capstone certification project taught and guided by Eric Shumake.
For my capstone project, I started building Tenor - a mood logging app that addresses the gaps in therapy that data visualization can solve (and also addresses the sometimes tiring userflow of 'How we feel' - a free to use, publicly available mood logger).
While the capstone is complete, I really want to continue building this out as I personally am also a target user for a tool like this, so stay tuned for more updates!!
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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My system now features client portals so my clients can send requests for me to approve. Super handy
Which framework did you use to build this? Looks really clean!
• Jun 1
your redesign is so clean! it feels like the viewer can let their focus flit around the screen & dial into more specific images without confusion.
• May 29
B2C CASE STUDY: Gift & Celebration Brand
Budget: $3,500
Timeline: 2 weeks
Client satisfaction: "Game-changing"
Project: Givva (Gift Experience Platform)
Industry: E-commerce / Gifts / Celebrations
Business Model: D2C (Direct-to-Consumer)
What we delivered:
Version 1 (Dark, luxury): Premium gift positioning
Version 2 (Light, minimal): Modern aesthetic appeal
Version 3 (Dark, storytelling): Emotional connection focus
Version 4 (Dark, celebration): Community-driven moments
Client feedback:
"We thought we needed ONE perfect design.
You showed us we needed to understand our FOUR different customer types.
Now we can target each with the right message.
This is game-changing."
What made the difference:
→ Multiple audience research
→ Strategic variation creation
→ Clear conversion strategy per version
→ Client education on segmentation
Built in Framer.
Delivered in 2 weeks.
Client now testing all 4 versions with real traffic.
This case study is for:
✓ E-commerce brands
✓ Gift/celebration companies
✓ D2C startups
✓ Brands with multiple customer segments
Swipe to see all 4 versions →
Running a B2C brand with multiple customer types?
Comment "B2C" - Let's create your strategic variations.
Love the attention to detail here. The final result looks incredibly refined.
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