Most AI outputs look impressive. But they still don’t feel like a real ad. That gap isMost AI outputs look impressive. But they still don’t feel like a real ad. That gap is
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Ayush's avatar
Ayush Shukla
• Apr 24
Most AI outputs look impressive. But they still don’t feel like a real ad.
That gap is exactly what I set out to close with AUREL🚀
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I didn’t approach this like prompting. I approached it like building a creative pipeline.
Everything starts with structure.
I used the Compositor Node as the core—treating every visual like a layered campaign build: • model as the primary subject • product placed with intent • controlled lighting and shadow passes • grain and texture for depth
Nothing is random. Every layer is composed to feel like it went through an actual art direction process.
That’s where the “ad feel” comes from.
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Then I pushed the product beyond flat placement.
Inside the Creative Code Node, I brought in Three.js to generate a 3D version of the product.
This changed everything.
Now the product: • has real depth • reacts to light correctly • sits naturally inside the frame
It’s not pasted in—it’s constructed into the scene.
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From there, I designed the system to branch into four distinct campaign directions:
- Luxury Editorial — minimal, high-contrast, fashion-first - Streetwear — gritty, neon-lit, high energy - Futuristic — cinematic, immersive, sci-fi driven - Surreal — abstract, dreamlike, expressive
Each theme has its own composition logic, not just a visual style. Workflow: https://app.fuser.studio/view/fb2d0257-c565-493f-a2a8-099d2b9dd598
Completed work
fusercocreateFuserAI Art
Akash's avatar
Akash Kumar
• Apr 24
looks premium ngl
Ayush's avatar
Ayush Shukla
• Apr 24
so glad
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Rudransh Srivastava
• Apr 25
efficient and effective
Om's avatar
Om Shukla
• Apr 25
that's awesome!
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