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Antonio Matta
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• Jan 4
"User Experience Doesn't Predict Retention" – Blog Sample
Research analyzing 56 mental health apps found UX scores don't predict whether users stay. Apps with high ratings lose users at the same rate as lower-scoring apps. This 2,500-word article reveals what actually drives retention.
What it demonstrates: Strategic pattern recognition across user journey stages, evidence-based insights for CMOs, and a content strategy framework (explainer videos, social, blogs, newsletters, email courses) that closes the trust gap UX can't.
→ Link to full article
contentstrategistmobileappLinkedInUX ResearchContent Strategy
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