☕ GroundWork — Good Coffee, Higher Energy. 🎨 Brand Identity · 📱 UI/UX · 📦 Packaging A modern coffee brand built around energy, creativity, and momentum. ⚡ 💡 The Idea I wanted to create a coffee brand that feels as energetic as the first cup of the day.

🎨 Visual Direction 🖤 Charcoal — premium foundation 💜 Electric Violet — creativity 💚 Neon Lime — energy & freshness 📱 Digital Experience

A clean mobile ordering experience designed to make getting coffee simple, fast, and engaging.

☕ Brand Experience

I extended the identity across cups, caps, totes, packaging, and storefronts — creating one consistent visual system.

✨ The Result A bold coffee identity that connects digital + physical experiences under one idea: Good Coffee, Higher Energy. ⚡ What’s your first impression of GroundWork? 👀☕

I personally don't like the colors intensity or shade

Aivot came to me with a product that had outgrown its own name. For years it was called Gover, a form builder known in Germany's GovTech niche. But the name was generic, and the platform had become something bigger: an open, end-to-end system for running whole administrative processes, not just collecting forms. Ahead of version 5, they were relaunching it as Prosuna and needed a brand that made that leap visible. The real challenge was the tightrope in the brief. German public administration is deeply risk-averse, so the brand had to signal trust and stability on sight. But it also had to avoid the two clichés that swallow this category: the tired bureaucratic blue of legacy GovTech, and the hyped startup look that feels gone in a year. Serious enough for a municipality to stake its reputation on. Modern enough to feel like a real way forward. There was an extra layer too: everything lived in German. Every mockup, every texture, every line of copy had to work in the language it would actually ship in, which changes how type breathes and how a headline runs. So I built Prosuna a full identity: logo, a visual language and pattern system, typography, and a ready-to-use Figma toolkit. Calm, clear and built to be trusted, ready for their September trade fairs and everything the platform is growing into.