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The number one question I had in my mind after inbounds in 2025 was ‘Do they want me to make an ad or content for their socials?’
Now, I do not wait to get clarified what a brand wants, who they’re talking to, any personal preferences, and on what platforms they’ll be running ads or posting the content
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A large screen catches your attention at an exhibition.
You have about 3 seconds to decide whether to stop and take a closer look.
Which direction makes you more curious?
A) Product-first
B) Message-first
Exploring hero section concepts for Pixtap, an NFC-powered business card brand.
3 voted
33%
6 voted
67%
9 votes
Closed
I prefer the product first Love the visuals, one of the best have seen so far today....... Keep up the great work
Every brand resource tells you something different.
Start with positioning. No — start with audience. No — here's a 40-page template, good luck.
I was building my own brand — a handcrafted botanical incense line called Sensori Awakened — and I kept hitting the same wall. The vision was clear. The feeling was precise. I knew exactly what the brand should be before I could explain what it was.
The tools I found were built for one side of that problem or the other. The creative tools asked me to feel. The operational tools asked me to execute. Nothing helped me translate between the two.
That gap is where most founders lose the thread.
I built Theseus because I needed it myself.
It is an interactive brand-building tool built in Figma Make. One question at a time. Four stages. Each one deeper than the last.
The Horn pulls your founding premise out of the abstract and names it.
The Maze maps the sensory and visual world your brand actually inhabits.
The Heart confronts what you are selling, to whom, at what price — and writes your positioning statement back to you in a single sentence.
The Sword turns everything into an operational playbook for a one-person founder.
The system listens. It adapts. It quotes your own words back to you as the questions get sharper.
By the end, every decision traces back to the first thing you said was true about your brand. That connective logic is The Thread — borrowed from the myth of Theseus navigating the labyrinth. The founder is Theseus. The complexity of building alone is the labyrinth. The methodology is what gets you out.:
That is what the thread does when it holds.
You leave with four generated documents and a markdown file ready to build on.
12 to 20 minutes. No account. No onboarding.
Just clarity on the other side.
Built with Figma Make for the @Figma Config Makeathon.
#ConfigMakeathon #Figma #BrandStrategy #CreativeFounders #FigmaMake
How many potential clients has your website lost over the years?
One of my clients, a board-certified clinical psychologist specialising in ADHD, autism, and learning disorder assessments, had a website for years but received very few enquiries through it.
We redesigned the website with a focus on trust, user experience, and conversion. No AI-generated layouts. Just thoughtful design built for real people looking for help.
Then we started SEO, targeting the main keywords their ideal clients actually search for.
No Google Ads. No social media campaigns. Just SEO.
Five months later, the website generated 112 enquiries through the contact form alone.
That doesn't include phone calls or email clicks.
The service didn't change.
The website did.
For many businesses, the biggest opportunity isn't spending more on marketing. It's fixing the website that's quietly costing them leads every day.
112 form submissions in 5 months without a single ad spend is the kind of result that makes the value of good design undeniable. The clinical psychology niche especially relies on trust, and the website being the bottleneck makes total sense.
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