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Taste Test
Minimal vs. Bold, which one would you run?
A coffee shop client came to me needing a visual direction for their Instagram feed. Instead of going straight to one concept, I explored two completely different approaches, same brand, same brief, two different personalities.
To generate these visuals I used Lummi AI, and honestly the results speak for themselves.
Option A goes minimal and editorial: Clean, premium, lots of breathing room, the kind of feed that whispers "quality."
Option B goes bold and cinematic: Dramatic light, raw energy, the kind of post that stops the scroll.
Both are valid and both serve different audiences. That's exactly the conversation I have with clients before we touch a single asset.
Which direction would you choose for a specialty coffee shop and why?
6 votes
Ends in 2h
This looks clean and well thought out. How long did it take you to bring everything together?
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Related posts
New to posting in Contra! Breaking the ice with a Brand Identity Battle ⚔️
A furniture startup, Korven, recently hired us to build their visual world. Their mission? High-end, sculptural wooden furniture (starting with these Noguchi-esque coffee tables) at an attainable price point ($180–$200 USD). They’re launching with coffee tables but have a roadmap to expand into side tables and full architectural wood elements.
The Dilemma:
We’re split on the visual strategy. Bold, geometric and authoritative vs rounded, modern and tactile.
The Question:
When a product looks like a $2,000 sculpture but costs $200, which identity builds more trust?
👇 Vote A or B. If the answer is "Neither," tell us why. Be brutal!
24 voted
51%
23 voted
49%
47 votes
Closed
Great work, and welcome to the community.
Exploring two directions for the same concept.
Which one feels stronger?👀
One leans into strong typography to grab attention instantly.
The other shifts focus to visual storytelling with a more immersive feel.
14 voted
16%
72 voted
84%
86 votes
Closed
other option?
If a brand has been around long enough to earn trust, trendy design is usually the wrong move.
Trendy design is loud.
Legacy is already loud.
So for Dean Entertainment Group, the goal wasn’t “make it feel current.” It was to make it feel inevitable.
A focused visual system. Clean decisions. No extra decoration.
Because restraint is what makes a brand like this feel expensive.
brandingvisualidentitybranddesignerVisual DesignBrand DesignGraphic DesignAdobe IllustratorFigmaWebflow
The restraint here is the skill. Legacy brands need design that reinforces trust, not chases trends. This nails it.
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