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Overview: Flow turns spoken thoughts into structured writing. The real challenge wasn’t awareness, it was belief. Most people assume the problem is their thinking, when in reality, it’s their expression layer. So instead of explaining the product, this campaign visualized a single truth: Your ideas are already good. They just don’t come out that way.
Insight: People think faster than they can type. Studies show speech is up to 3x faster than typing, yet most communication still depends on typing. At the same time, over 70% of professionals struggle to express ideas clearly in writing. This creates a frustrating gap between what people mean and what people read.
The Strategy: Every ad in this campaign visualizes a transformation. Not features, not UI, but a visible shift from messy to clear. I focused on contrast, familiarity, and real-life tension. The goal was simple: make people see themselves instantly.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I designed EyeText 👁️, an eye-controlled communication experience for people who have difficulty speaking or using their hands.
Using eye tracking and intentional blinks, users can navigate a keyboard, create messages, and convert them into speech. The experience also includes personalized calibration and quick communication cards for everyday needs.
What excites me most about this project is how quickly an idea became reality. Using Figma Make, I was able to transform a concept into a working interactive experience with a single prompt.
Design, accessibility, and technology coming together to help people express themselves.
🔗 Live Demo:https://serif-modify-89640782.figma.site
🔗X / Twitter Post: https://x.com/Naghdaliyevaart/status/2067282836021776819?s=20
This hero section background lowered my cortisol, great work Nigar!
Meet Dear.
We've made saying "I love you" disposable. A text, an emoji, a $4 card that looks like everyone else's. Dear makes one small act of love feel worth keeping.
You answer five small questions about someone you love: a color that feels like them, a place you think of, a small thing they do, one line you'd want them to know. Dear then composes a one-of-one keepsake: a short letter written from those exact details, over a soft painting generated from the details of your answers. Because it's built from the little things only you know, no two are ever alike.
Built with Figma's suite: the art direction was made in Figma Weave, the whole experience was built in Figma Make (prompt to code), then exported into Claude Code to bring it to life. Live letter-writing and a painting generated for each person.
🔗 Try it: https://dear-app-six.vercel.app
🎨 Figma file: https://www.figma.com/community/file/1649121818473481909
#ConfigMakeathon
you could add ambient music in background, that would make this perfect
Natural cosmetics + better user experience = a win-win 🌿
This is a redesign concept I created in 2021 for a natural cosmetics brand.
My goal was to create a cleaner shopping experience, improve navigation, and make product discovery easier for customers.
The Behance case features the desktop version, while the project also includes mobile screens.
Feedback is always welcome!
I like your idea and how you combine colors and typography😍
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