Human by Design — Tea Pâtisserie & Flower House 🥐🌸 For the Envato Challenge, I created

Human by Design — Tea Pâtisserie & Flower House 🥐🌸 For the Envato Challenge, I createdHuman by Design — Tea Pâtisserie & Flower House 🥐🌸 For the Envato Challenge, I created

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Chiara Alduini

• Jul 13

Human by Design — Tea Pâtisserie & Flower House 🥐🌸

For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette.

Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts.

Human by Design moment:

AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling.

The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices.

AI helped me generate possibilities. Human judgment turned them into a brand.

Created with Envato Elements + AI

#envatochallenge #HumanByDesign #Envato

envatochallenge AI VIsual Designer Brand Design Logo Design Adobe Illustrator Adobe Photoshop Envato

Juls Gud

pro

• Jul 14

Woah! Impressive

Chiara Alduini

• Jul 16

Thank you!

Isabel Feuerstein

pro

• Jul 13

this is so pretty! don't forget to include a demo explaining your decision making process behind the work!

Miglena Spasova

pro

• Jul 13

Very Bridgerton coded. Love it!

Chiara Alduini

• Jul 13

Go behind the scenes and see how I created a logo, complete brand identity, and promotional video using only Envato assets. @Isabel Feuerstein

Boluwatife Delight

• Jul 14

This deserves more than just liking, this deserves to be featured! 🏆 These pastel brand styles are screaming for a premium Framer website.

Chiara Alduini

• Jul 14

Thank you so much! I'm so glad you liked it!😍

Omniatron Studios

• Jul 14

This is so nice!

Chiara Alduini

• Jul 14

thank you!

Braulio Cardenas

• Jul 14

💅 🌹

Olha Purikova

• Jul 14

delightfully 🌸🌸🌸

Chiara Alduini

• Jul 14

thank you!

Tehreem Fatima

• Jul 14

Oh my god its sooo prettyyyyy

Chiara Alduini

• Jul 14

thank you!

Diana Vidovic

• Jul 14

Love that we get a peep into your world + decisions here 🧠

Chiara Alduini

• Jul 14

Thank you so much! That really means a lot. I wanted to share every step of the creative process and show how I used Envato's tools to bring the idea to life.

Emmanuel Bliss

pro

• Jul 14

wow, good job

Chiara Alduini

• Jul 14

thank you!!

Gobinath Ravichandran

• Jul 15

Nice work.

Deborah Ayodele

• Jul 16

The creative direction feels really cohesive. The soft textures and handcrafted feel come through beautifully

Chiara Alduini

• Jul 16

Thank you, I'm glad you like it. I think textures are fundamental in giving a brand a more human and warm touch

Sarp Yildiz

• Jul 16

Cheers, I think you are gonna be a contender.

Chiara Alduini

• Jul 16

thank you 😊

Abox Agency

pro

• Jul 20

This looks clean and well thought out. How long did it take you to bring everything together?

Juice Lab

pro

• Jul 31

The art direction is absolutely beautiful. It feels elegant, warm, and intentionally crafted.

Chiara Alduini

• Jul 31

thank you!😍

Nikas Geisleris

• Jul 27

Human by Design!

My subbmision for @contra x @envato challenge.

Brand identity and website for Kalotės Pušynas, a residential development in a pine forest near the Baltic coast of Lithuania.

Anyone can pull assets from a huge library. Making them feel like one place, that's human.

Built with Envato assets:

Shadow overlays, AI-generations, Mockups Icons, Music.

Process breakup in the comments! 🧠

envatochallenge identitydesign Brand Design Adobe Photoshop Envato Figma

Dmytro Boiko

pro

• Jul 27

Looks really good 👍

Aayan Saleem

• Jul 27

"The Museum of Us"

I began this project challenge with a simple question:

What if stock isn't just a collection of assets? What if it's the memory of our species?

That single thought reshaped every creative decision that followed.

Instead of telling a story about AI, I chose to tell the story of the millions of human moments that made AI possible: every photograph, every illustration, every frame, every sound, preserved by creators across generations.

My "Human by Design" moment wasn't a single edit. It was choosing this perspective, then refining every frame until the film served that idea.

Created using Envato's ecosystem.

#EnvatoChallenge #Contra

envatochallenge AI Art Creative Direction Creative Writing Adobe After Effects Envato

Zain Balouch

• Jul 28

Cache visuals and unique way of story telling 🖤

Leticia Padilla

pro

• Jul 27

WAU began as my university graduation project for my Bachelor's Degree in Graphic Design, created long before AI became part of my design workflow.

The project was inspired by UN SDG 12 (Responsible Consumption and Production). Through research, interviews, surveys and user testing, I explored the problem of household food waste and how design could help reduce it.

Instead of creating a traditional cookbook, I designed a visual recipe system that helps dog owners turn leftover fruits and vegetables that are still safe to consume into healthy homemade dog treats. Beyond recipes, the book also teaches users how to identify ingredients that are still suitable for use. Recipes are organized through color-coded categories and illustrated ingredient cards based on preparation methods such as baking, freezing and refrigerating, making the experience faster and more intuitive.

To reinforce the sustainability concept, I also designed the packaging with a second life in mind. After interviewing dog owners and testing the concept, I decided that the fabric wrap would become a reusable bandana for the dog, extending the product beyond the unboxing experience.

Although I was proud of the original project, there were many additional ideas and presentation assets I couldn't include in my final graduation presentation.

Thanks to Envato, I was finally able to create the complete presentation I had imagined years ago using its AI tools, assets and sound effects to produce realistic product photography with the exact compositions I envisioned, custom mockups for a packaging format that didn't exist, lifestyle scenes, mascot animation, and stop-motion-inspired product sequences that make the project easier to understand visually. Every AI-generated scene was carefully refined and edited to stay faithful to the original project, its research, and the design decisions developed years ago.

Completed work

envatochallenge Mascot Design Brand Design Adobe After Effects Adobe Photoshop Envato

Infas Nias

• Jul 27

I really like how you carried your original concept through to the final presentation, must have felt rewarding to finally call it complete, well done!

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Nikas Geisleris

• Jul 27

Human by Design!

My subbmision for @contra x @envato challenge.

Brand identity and website for Kalotės Pušynas, a residential development in a pine forest near the Baltic coast of Lithuania.

Anyone can pull assets from a huge library. Making them feel like one place, that's human.

Built with Envato assets:

Shadow overlays, AI-generations, Mockups Icons, Music.

Process breakup in the comments! 🧠

envatochallenge identitydesign Brand Design Adobe Photoshop Envato Figma

Dmytro Boiko

pro

• Jul 27

Looks really good 👍

Aayan Saleem

• Jul 27

"The Museum of Us"

I began this project challenge with a simple question:

What if stock isn't just a collection of assets? What if it's the memory of our species?

That single thought reshaped every creative decision that followed.

My "Human by Design" moment wasn't a single edit. It was choosing this perspective, then refining every frame until the film served that idea.

Created using Envato's ecosystem.

#EnvatoChallenge #Contra

envatochallenge AI Art Creative Direction Creative Writing Adobe After Effects Envato

Zain Balouch

• Jul 28

Cache visuals and unique way of story telling 🖤

Leticia Padilla

pro

• Jul 27

WAU began as my university graduation project for my Bachelor's Degree in Graphic Design, created long before AI became part of my design workflow.

Although I was proud of the original project, there were many additional ideas and presentation assets I couldn't include in my final graduation presentation.

Completed work

envatochallenge Mascot Design Brand Design Adobe After Effects Adobe Photoshop Envato

Infas Nias

• Jul 27

I really like how you carried your original concept through to the final presentation, must have felt rewarding to finally call it complete, well done!