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Luxury Men's Pashmina Shawl concept for my brand Mughal's Mart from Muzaffarabad.
This is Deep Maroon / Burgundy color with pure handmade pashmina and authentic Kashmiri gold Tilla embroidery.
I did the full creative direction - from color and embroidery design to styling in a traditional Kashmiri haveli. The goal was to make it look like a royal, expensive gift for premium US/UK clients.
This is part of my 5-color collection for Mughal's Mart. Designed to build trust and justify a high-ticket price through heritage storytelling.
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Letting the wordmark turn into the material itself is a strong idea. Did you set a limit for how far a texture can distort the letters before it stops reading as THÉRAPEAU?
