What do you think of this approach to testing your product idea? We often hear from tech companies that don’t yet have a product. Just an idea, and they would like to test that concept with their audience, partners, or investors. In such cases, you might not even have a platform design yet. However, you can create a visual art direction that tells the story of your product, allowing you to gather the necessary feedback. Here’s an example: this video we created. The platform doesn’t actually exist, but the video was created to test a hypothesis with the company’s audience.