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Many wellness brands promise calm, balance, and self-care.
But when you look at their branding, it tells a completely different story.
Too much noise.
Too many competing elements.
No clear feeling.
People don't connect with wellness brands because of a logo.
They connect with how the brand makes them feel.
For this concept, I explored a visual identity for a wellness brand called Mora.
A softer color palette, refined typography, and simple brand applications designed to create a sense of calm before a customer even interacts with the product.
Because every touchpoint matters.
So if you're building a wellness brand, ask yourself
Does your visual identity reflect the feeling you want customers to associate with your business?
This is such a great point. In the wellness space, people are often buying a feeling before they buy a product. A visual identity that communicates calm, trust, and simplicity can make a huge difference. Beautiful concept!
thank you faith
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Cloud is a community-led cannabis brand built around inclusion, culture and education. They wanted an identity that felt bold and welcoming with loads of personality, but still trustworthy enough for something you're actually putting in your body.
That balance was the tricky bit. We didn't want it to feel too clinical, but it couldn't tip into novelty either.
So we leaned into big, confident type and a soft cloud world to give it warmth, then grounded everything with navy and clean layouts to keep it feeling grown up. The bright palette does the heavy lifting on the fun, community side.
It runs right across the range too, from tinctures to drinks to flower, so it always reads as Cloud no matter which product you pick up.
Brand identity, packaging and art direction.
nice work~
Working on a new project and can't decide which services section works better.
☀️ Light or 🌙 Dark?
59 voted
27%
157 voted
73%
216 votes
Closed
The Dark section feels more responsive.
Exploring 2 different directions for a photographer's website. These are still work in progress and not the final versions, but I would love to know which direction feels stronger to you.
Drop your pick in the comments 👇
16 voted
80%
4 voted
20%
20 votes
Closed
Will go for cinematic😊
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