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Case Study: Animating Aether with Lovart AI
From static image to motion ad. A look at my latest experiment in AI-driven art direction.
I wanted to see how far I could push motion branding using Lovart AI. This video is the final result of that experiment—capturing the futuristic, ethereal vibe of the Aether brand.
I’ve broken down the entire workflow, from concept to final render, in the case study below.
Read me: https://contra.com/p/rWWsmNe2-aether-ai-generated-luxury-brand-identity-project?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=royflows
@Lovart AI
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How many tools does it take to create brand visuals?
I’ve been exploring more ways to move from visual ideas 👉🏻 mockups 👉🏻 motion without constantly switching between tools.
Been experimenting with this workflow inside Kittl and it’s been a really smooth way to develop visual directions, test product scenes, and turn them into motion content.
Curious how you guys are using Kittl - what’s your favorite feature? 💬
awesome video Monserrat!
With every branding project, I design and present 2–3 different options for my clients, sometimes even one is enough when the vision is crystal clear.
The reason I show more? I like to push myself more creatively to explore beyond what's safe and normal.
A client might think they know exactly what they want, but the moment I go beyond the safe choice, they're often surprised by how much they love the more creative direction.
This was exactly the case working with BraveDuck+Robots, an experience design studio built around creativity, strategy and technology.
The brief was clear, but pushing past the obvious unlocked something far more interesting.
At the end of the day, we're here to serve our clients, but sometimes working with them means showing something they didn't know they needed.
I completely relate to this. There’s something really rewarding about pushing things beyond the brief.
A good designer can stay within the brief, but a strong creative director should be able to see what the brand could become and take the client along that journey.
I do the same...
Using an organic botanical element for an AI brand is such a bold and unexpected move. The warm golden tones against that neutral background feel premium. Really stands out from the typical tech logo aesthetic.
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