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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Built this rebrand from the ground up with Brandt Creative, bold, structured, and full of focused energy.
The goal was to make it feel as powerful as the people behind it. A new take on the nutrition concept.
This is very well crafted. The attention to detail and consistency across slides really stands out.
What if the logo wasn't one pose, but six different emotional states of the same character?
That was the core decision on SERO.
A mental health brand. But not the usual: no soft gradients, no open windows, no people looking peacefully at the horizon.
The brief was emotional calibration.
Precise. Clinical. But warm.
So I built a character with mismatched eyes.
Left: a flat black void.
Right: a white oval with a heart as the pupil.
One part that closes. One part that stays open.
That's the whole brand in two eyes.
Six poses. No canonical lockup. All six are the logo.
Riso ink imperfection as intentional texture — not production error, brand specification.
Would you have locked one pose, or let all six live?
This is a masterclass in building Visual Trust through vulnerability.
Letting all six poses live was the right move. It shifts the Structure from a 'corporate mask' to honest emotional calibration. That Riso texture as a brand spec not an error gives it incredible Visual...
three directions for a logomark. the theme is eclipse. each one picks a different second of the same event.
Logo design said: “Let’s time-travel the same eclipse” 😄
By the way, This concept is really strong 👏
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