White Zigzag Inc. — Logo & Brand Identity

White Zigzag Inc. is a modern real estate company offering new condos with smart home automation, designed with college students and young residents in mind.

The visual identity explores the balance between mystery and modern living, combining architectural geometry with a classic visual character.

The core of the identity is a WZ lettermark, developed from the initials of the brand name and inspired by the distinctive zigzag idea within the name.

A bold red palette adds energy and confidence, while refined typography and geometric forms create a timeless, sophisticated character.

Services: Logo Design, Brand Identity, Art Direction Industry: Real Estate / Smart Home Technology Logo Type: Lettermark