Most people start with a logo and realize later that what they really needed was a brand. From st...Most people start with a logo and realize later that what they really needed was a brand. From st...
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Most people start with a logo and realize later that what they really needed was a brand.
From strategy and creative direction to design and delivery, every step has purpose.
Even the smallest color or font change is intentional.
Jinal |'s avatar
@Samantha Glassman Yesss, I agree πŸ’―
Santiago's avatar
@Samantha Glassman Inspiring! I need to make more of this.
Anita's avatar
@Samantha Glassman sooo true! Some of my clients come up with very defined ideas but lack strategy. Did you need to convince your client that they needed a complete brand asides from a logo?
Samantha's avatar
Aperitif Collective logo
@Anita Autorino This client was also a creative, so she really appreciated the process! It can be difficult though when clients don’t fully understand the creative process, so I try to avoid those situations (sometimes it's not possible, though)😬
Chirag's avatar
@Samantha Glassman so well said.
Hasnain's avatar
@Samantha Glassman wow😍 , I often get confused when choosing the right text fonts. Can you suggest 10 professional font styles that I can use? 😊
UXNoraiz's avatar
@Samantha Glassman really a good point to work on
Monserrat's avatar
Usman's avatar
@Samantha Glassman Amazing !!!
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started