A new visual direction for Friedrich Naumann Foundation - Jordan.
I developed a visual sub-identity for the “Nau Media” project, a media training initiative focused on digital communication, human rights-sensitive media, and combating misinformation.
The goal was to build a distinct visual system that could stand on its own while remaining connected to the broader FNF Jordan identity.
This is an initial look at the project. The full visual identity and its applications will be shared soon.
I built the symbol from the letters M, U and F, drawn as one continuous line. The M's arches flow into the U and the F's arms reach out to the right, giving a sense of upward movement that fits the "Up" in the name.
Bold red adds energy, and black keeps it strong and grounded. The result is a simple, scalable mark that works at any size.