MIDDAY | Visual Identity System The MIDDAY identity was designed to work hardest in the everyday touchpoints, from menus and receipts to signage and takeaway moments.

A compact colour palette, oversized typography and loose illustrated assets keep the brand recognisable while giving it enough flexibility to feel relaxed, playful and human.

A system made for real lunch breaks, not just polished mockups. Last part before the case study on this personal project. It may only exist in mockups for now, but the brand is ready whenever someone wants to make it real.

This deserves more than just liking, this deserves to be featured! 🏆 The cohesive branding assets are perfect for translating into a premium website.

*Humanizing an AI Kid's Coffee Brand* For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.

Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.

This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.

This is exactly how anything related to kids should be!!! I mean add some colours guys