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I want to invite to check this process. If you are musician, creator: this could be helpful. @Envato | @Contra
https://on.contra.com/nkzr6m - Leave a comment, drop a like or upgoat!
What if you could create an entire music release in less than a day?
A full release in under a day is a wild claim - curious how much of that is actually generative vs. you still doing the mixing/mastering pass yourself. What's your role once the tool spits something out?
Yes!
1) The only generative was the "Enhanced" picture, made with Envato AI
2) The mix and mastering is a job for diffetent producers of my team
3) My role when the tool spits something out is, select, refine and edit the asset. Use that asset distribute the release
If you want to check my music and music videos click here.
this is wild!
🦾🖤 Thank you, I'm glad you like it
https://on.contra.com/nkzr6m
20K+ Views on TikTok!
The network for creativity
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SONDER — a fictional disposable film camera brand, built end to end.
SONDER a fictional disposable film camera brand, built end to end.
I designed the product, the identity, the packaging and the campaign, then made a 68-second promo about the one thing film gives you that your phone can't: you can't check the shot. You just have to be there.
Envato is the entire film. The character and the camera were generated with Envato AI. The Los Angeles she moves through the crowds, the light, the beach, the night market is Envato stock. The type is Envato. The grain and textures are Envato.
The decisions that mattered were the ones the model kept fighting me on. I put her in a shirt and tie at the beach no model would ever do that, it's "wrong," and the wrongness is exactly why you can't look away. I made her never once look at the camera she's holding, because the absence of that action is the whole argument of the film, and a model can't understand that not doing something is the meaning. And I forced the flash ugly flat, harsh, unflattering because that's what film flash actually looks like, and every generation wanted to make it beautiful.
Machines optimise toward correct. I kept choosing wrong on purpose.
Walkthrough video coming shortly.
#envatochallenge @envato
Awesome!!
For the #envatochallenge, I created AMARÉLLA using Envato Elements as my master toolkit. Here is how my human choices elevated the AI:
- The Logo: I used Envato Fonts for inspiration, then customized the letters with organic, leaf-like curves over a raw circular stamp to give it a human touch.
- The Packaging: The first flat box dieline had messy, clashing text. I redesigned it by adding clean panel lines, turning the product name sideways, and adding pretty plant drawings at the base for perfect balance.
- The Bottles: I rejected plastic and designed a heavy, custom stone-and-clay flask.
- The Videos: I used our Envato model photo as a reference and directed the AI to generate raw, slow-motion, black-and-white clips. Keeping the bottle quietly in the background allowed us to capture real, honest human emotion without issues.
- The Sound: I tied it all together with a warm, minimalist acoustic track from Envato Music.
- Toolkit: @envato Elements (Fonts, Stock Images, Music, Image Gen, Image Edit, and VideoGen)
Secondary Tools: Canva
My workflow
I decided to resubmit my video promo because I didn't put the explanation video showing my process while using Envato and those can be really helpful to other people that are going to be doing their Envato submissions.
I think discovery is the most relevant "Human by Design" moment... not correcting a mistake or a design change. We do that too when we collaborate with other people, but discovery is an exclusively human sport. We are the curators of taste, the creative funnel of inspiration. Yes, tools make it faster, and we can now follow every spark to create whatever we want. But that inspiration comes mostly from the need for constant discovery in our ever-changing world.
@dylansiegel thank you for the heads up
"Discovery is an exclusively human sport" is a great way to put it - tools speed up execution but they don't go looking for the thing that sparks the idea in the first place. What does your discovery process actually look like day to day, mood boards, random scrolling, something more structured?
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