A beer label turned into a restaurant : and honestly, I still find that pretty wild.

At the beginning, the project was simple: build a strong identity for the beer and design a label people would remember. Then the beer launched. People loved the taste, but they also really connected with the branding, the label, the colors, the tone, the whole personality of Hoch. That response pushed the owner to think bigger: What if Hoch became more than a beer? That’s how the idea of opening a restaurant around the brand started. And suddenly, the identity had to leave the bottle and enter a real space. I worked on translating the original visual world into: → Signage → Menus and printed materials → Social media content → Branded details throughout the space → A complete restaurant experience The most exciting part was making sure it still felt like the same Hoch people had discovered on the label, just bigger, more immersive and alive. This project reminded me why I love branding so much. Sometimes, you design a label. And sometimes, that label becomes the starting point for an entire world people can walk into. Here’s a look at how Hoch evolved from a bottle into a restaurant.