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First Concepts — ALAMECE CONGRESOS 2025
Sharing the first exploration phase behind the credential design for the 1st ALAMECE Medical Congress, an event conceived to reflect the professional and human transformation of each participant.
The concept was built around flowing lines representing different paths and directions, symbolizing the opportunities, connections, and growth that emerge within an experience capable of marking a before and after in medical practice.
The gradient embodies this transition of mindset: a shift toward a more open, international, and limitless perspective. In this first stage, I explored initial proposals created specifically for speakers and the internal team.
Although the final composition evolved throughout the process, I wanted to document how the foundation of this concept was born, including the integration of sponsors and promoters within the lower section of the design.
A whole conceptual background for a simple credential? Of course. The details are what shape the experience.
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