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Your packaging should be remembered after the product is finished.
The product may be gone.
But the experience stays.
Beautiful packaging creates memorable moments that encourage customers to return and recommend your brand.
Great brands understand this.
#PackagingDesign #BrandExperience #ProductPackaging #BrandIdentity #PackagingDesigner #Contra
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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It's peanut butter. That's the whole point.
One treats it like engineering — dark lab, molecular diagrams, performance claims, a jar built to look like it was formulated rather than made.
The other treats it like inheritance — limestone, olive light, columns and quiet, a recipe that never needed improving.
Same spread on the shelf. One promises the future, the other promises it never changed.
Which jar ends up in your cart? 👇
#packagingdesign #brandidentity #cpgdesign
2 voted
14%
12 voted
86%
14 votes
Closed
Temple Nut for me, that inheritance narrative through limestone and olive light is such a specific brief to nail visually. Was this a real client pitch or a personal concept study to explore two opposite positioning strategies?
For this challenge, I created a fictional honey brand called Hummey, a honey brand that focuses on smooth honey made for everyday use. I created a full brand identity and packaging for the brand with the help of @Envato as my main toolkit. The goal is not just to design a brand but to be functional and realistic.@Envato toolkit made it possible by ring the vision to life.
The human by design moment: It started when I sourced for inspiration online and curated a mood board for the brand, from which I got my color. Then I started with the sketching of the logo for the brand and also the label for the product.I sourced my fonts for the project from @envato stock and then designed the logo for the brand. After the design, I needed a product mockup to bring the vision to life. With the help of image gen in Envato, it helped me to turn the sketch. jar to a 3D mockup for the brand. I created some product campaigns for the brand with the help of the @Envato AI image generator.The most important part of the process was how I prompted and directed the AI to give me the result that I wanted for the brand.
I used @Envato in all my processes in terms of:
Font usage for the logo design
Mockup generation with the use of image generation Ai
getting some other mockups from graphics template on @Envato
Creation of video for the product with the help of video generator Ai
Imagery usage gotten from the stock on envato
all at my disposal.
Thank you, @envato and @Contra, for the privilege of participating in this challenge; it was a fun one.
The project includes:
brand identity
Packaging design
the video generation
product campaign
Mockups
AI can generate beautiful images but the hard part is getting results that actually look like they belong to the same brand.
That's why I created this Brand Image Prompt Kit for Skincare Brands.
Instead of random prompts, it's a complete system to create cohesive packaging mockups and lifestyle imagery for skincare brands.
Inside you'll find:
✨ 4 prompt scenarios
✨ 20+ AI-generated examples
✨ Templates that work across Krea, ImageFX, and Adobe Firefly
The goal? Less prompting, more art direction.
Smart to build this around consistency instead of just prettier outputs. Cross platform prompts that hold up across Krea, ImageFX and Firefly is the hard part most people skip. Congrats on shipping it.
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