DOSS is an AI-native ERP platform built for manufacturers, distributors, and CPG brands—replacing fragmented legacy tools with one unified system that covers the full business cycle, from inventory and procurement to finance and fulfillment. The goal was ambitious: build a site that doesn't look like run-of-the-mill SaaS. Something bold enough to attract enterprise clients, sharp enough to feel like the product itself. We worked across the full design lifecycle—from the initial redesign concept through multiple iterations, a complete site rebuild, CMS implementation, motion design, and final handoff.