🥤 Turning a global brand into a visual experience. I created this Pepsi social media campaign co...🥤 Turning a global brand into a visual experience. I created this Pepsi social media campaign co...
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🥤 Turning a global brand into a visual experience.
I created this Pepsi social media campaign concept with a focus on bold visuals, strong typography, product storytelling, and attention-grabbing composition.
For the Pepsi Zero Sugar concept, I explored a refreshing, energetic direction built around “Zero Sugar. Full Pepsi.”
For Pepsi MAX, I went for a more dynamic, high-energy approach with “PLAY AT MAX.” — combining product placement, photography, motion-inspired elements, and Pepsi’s signature visual language.
🎨 What I worked on:
Art direction & concept development
Social media poster design
Typography & visual hierarchy
Photo manipulation & compositing
Product-focused composition
Brand-focused color treatment
CTA & campaign messaging
I'm always looking to create, collaborate, learn, and work on real-world creative projects.
🚀 Open to design opportunities, freelance projects, internships, and collaborations. Let’s create something impactful.
"we tried to put strong emphasis on this part of the podcast and grab the viewers attention and create a sense of awe with fast paced cuts and text animations, we would also love for you to comment your opinions"
The HaaH set feels cohesive without looking cloned. Green, red, and cream share the lettering, but each jar still reads as its own SKU, and the gold lids on the yellow tile do the appetite work.