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I partnered with a founder to define and design their brand and website.
I designed a system built on strong hierarchy, refined typography, and intentional spacing, ensuring every section communicates clearly.
The result is a premium experience that reinforces trust, highlights expertise, and supports how people explore, engage and use the product
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I built Lazybut in 2019 with zero budget and a yellow duck I drew in Illustrator.
No agency. No brand strategist. Just me figuring out what felt right and iterating until it did.
Few years later, Lazybut is a seven-figure DTC brand, still run out of Egypt, still illustrated by hand.
This case study covers the full identity, character design, packaging system, and how it all holds together across every touchpoint. Worth a look if you're building a brand that has to work as hard as you do.
A selection of website hero sections from my recent portfolio work.
My focus in each design was to create a strong first impression through clear hierarchy, cinematic visuals, modern typography, and interfaces that feel both premium and easy to trust. From AI and fintech to travel and product-led brands, the goal stays the same: make the business feel sharper, clearer, and more valuable from the very first screen.
I enjoy designing websites that do more than look polished. They need to communicate fast, guide attention well, and make the brand feel credible immediately.
If you need a website that feels modern, strategic, and visually strong, I’d love to collaborate.
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