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I had the opportunity to redesign the Shopify experience for URT Clothing, an incredible independent brand born in Coronado, San Diego.
URT sits at the intersection of Southern California ocean culture, watermen, and the Naval Special Warfare community, with deep roots in the people and organizations surrounding it.
The goal was to create a stronger ecommerce experience without losing what makes the brand feel distinctly URT: raw, local, irreverent and community-driven.
We rethought the visual hierarchy, merchandising, navigation and overall shopping experience, then brought the redesign into Shopify.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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