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Vertical promotional video (60s, 9:16) created for Moonzaya, a leather bag brand, promoting their agent/reseller recruitment program. Featured direct-to-camera talent in a branded showroom setting, paired with progressive on-screen text hooks to build curiosity and drive conversions.
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What actually creates activation in a focus product?
🛡️ A - Protection-first
The user immediately sees what the system will remove from their path: notifications, Slack, calendar conflicts & other likely interruptions
⚡ B -Preparation-first
The product first creates a sense of readiness for deep work: conditions are set, the focus window is clear, & the goal is defined
I’m less interested in which screen looks better
The real question is:
At what point does the user think, “Okay, this product can actually help me do better work”?
What creates a stronger activation moment — and potentially stronger retention?
🛡️A or⚡B
And one level deeper:
Should a productivity product sell users control over distractions, or confidence that they are entering the right conditions to do meaningful work?
23 voted
53%
20 voted
47%
43 votes
Closed
My gut says B wins on activation but A wins on retention. Protection feels urgent right in the moment, preparation is what actually makes someone open the app again tomorrow. Curious if your testing points the other way.
Branding for Corpus, a Pilates and physiotherapy studio. I developed a warm and contemporary identity focused on movement, wellbeing and a more refined, tactile approach to the brand across physical and digital applications.
Branding 🤩 😍
𝗙𝗿𝗼𝗺 𝘄𝗵𝗮𝘁’𝘀 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗱𝗿𝗼𝗻𝗲 𝘁𝗼 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗰𝗮𝗻 𝗱𝗼 𝗶𝗻 𝘁𝗵𝗲 𝗮𝗶𝗿.
I wanted to create a product video that actually gives the technology some personality.
For this concept, I took the viewer through different parts of a drone starting with the internal components and flight-control system, moving into the hands-on control experience, and ending with the drone in flight.
I used AI to create the visuals and brought the scenes together with cinematic editing, pacing, transitions, and sound to make the whole piece feel like one connected product story.
I really liked the contrast between the technical close-ups and the wider outdoor shots. It gives the video that “𝘀𝗲𝗲 𝗵𝗼𝘄 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀 → 𝗻𝗼𝘄 𝘄𝗮𝘁𝗰𝗵 𝗶𝘁 𝘄𝗼𝗿𝗸” feeling.
#AIVideo #AIVideoCreator #AICommercial #AIProductVideo #ProductVisualization #CinematicVideo #ProductFilm #DroneTechnology #DroneVideo #TechVideo #TechAdvertising #MotionDesign #VideoEditing #CreativeDirection #VisualStorytelling #AIContentCreator
Tell me what you think....which part of the video stood out to you most?
This is Nice the camera movement is incredible