Your last brand project — how many posts did it get?

Great execution is expected. Distribution is the edge.

Every project has hidden pillars you can break down and turn into content.

Here's how I broke down Orne Mendi's album identity: → Brand DNA → Typography → Cover System → Motion Identity → Art Direction → Digital + Physical

1 concept → 50+ pieces.

What would your pillars be?

Such a good point. The project itself is just the starting point breaking down the thinking behind it is where the real content lives.

Supplementing work, not replacing it. Brand Identity Project for Omemo. Omemo is an AI Meeting Agent with a twist, it is designed for those who are on the fence about using AI in their work. Omemo useses it's 'Omemo Level' to give users complete control over how involved it is in their day to day workflow. Their mission is to showcase that AI is here to help supplement work, not replace it. The idea behind the identity was to create a brand that didn't feel 'AI' and didn't feel intrusive. Built on the foundation of the brand new core idea 'Elevating people not replacing them', I designed a full identity system that includes a custom logomark, colour palette, iconography set and UI elements.

Nice!