TPG Mayorista is a gastronomic wholesaler serving B2B clients across the region. As their in-house Social Media Designer, I was responsible for the full cycle of visual content — from concept to publication — across all their digital channels.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.