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KLONDER case study is here.
three colors. wrong proportions. a logo that never moves while everything around it does.
the whole point was making a brand that already feels like it has a following before it's sold anything.
A logo that never moves while everything around it does is such a confident constraint to set upfront. Did that rule survive the whole project, or did you end up bending it somewhere along the way?
the black klonder k mark is my favorite part
Such a clean and beautiful design! Great work
love that the logo never moves
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Hmm nice work still, would love to see the accepted concept
Another rejected concept for Forecast AI — a budgeting app that predicts your future spending habits rather than just tracking your past ones.
This brand concept was based around a crystal ball leaning into the more magical and mysterious side of predictability and AI.
Rejected concepts are always the more interesting share, they show the road not taken. The crystal ball angle for predictability is such a clever metaphor. What actually got this one cut, too whimsical for a fintech client, or did the chosen direction just test better?