Spent the last few months rebuilding the digital presence for Shiva Group, a multi-brand automotive dealership group running JLR, Mahindra, Triumph, KTM, Bajaj, and MG Select showrooms across North India. New site architecture, cleaner model pages, a live outlet locator across 50+ locations built entirely on Framer. Genuinely happy with how it turned out, and it's already paying off for them too, with $1.2M+ in vehicle bookings coming through the site in the first month!

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Running JLR, Mahindra, Triumph, KTM, Bajaj and MG under one coherent site architecture without it feeling generic is genuinely hard, those brands pull in very different visual directions. How much did each individual brand's voice have to bend to make the system hold together?

Brand identity design for Adventum Fitness, a fitness and personal development brand built around physical performance, mental fitness, and personal growth.

The challenge was to create a visual identity that could bring strength, movement, discipline, and personal development together without falling into the usual fitness branding clichés.

The identity was developed as a cohesive visual system across logo design, typography, color, graphic elements, and supporting brand assets, giving Adventum a distinctive and consistent presence across digital and marketing applications.

Full case study available on my Contra profile.

#BrandIdentity #BrandDesign #FitnessBranding #VisualIdentity #LogoDesign #BrandStrategy #GraphicDesign #BrandDesigner #FitnessBrand #PersonalDevelopment

I like the color palette and the way you used it. Brilliant👍