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Another rejected concept for Forecast AI — a budgeting app that predicts your future spending habits rather than just tracking your past ones.
This brand concept was based around a crystal ball leaning into the more magical and mysterious side of predictability and AI.
Good work! Josh.
cheers man
Rejected concepts are always the more interesting share, they show the road not taken. The crystal ball angle for predictability is such a clever metaphor. What actually got this one cut, too whimsical for a fintech client, or did the chosen direction just test better?
yeh slightly too whimsical is a good way of putting it. the chosen concept (posting soon) was much more favoured by the team and their tested audience.
Flawless 🧡
Thank you!
josh the purple on the tee is nice. sad they said no
thanks man. I think the chosen concept was definitely more in line with their desired demographic. will post soon
premium.
This identity stands out instantly — great job! 🔥
rejected concepts are always the good ones lol
Fantastic work🔥👏👏
soo cool work really nice
Why was it rejected?
🧑🍳💋
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