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Title
Thérapeau — Brand Identity & Packaging for Clinical Skincare
Description
A concept identity and packaging system for Thérapeau, a clinical skincare brand built on barrier-repair science. Created for Designer Briefs challenge #182.
The concept starts with how skin actually works. Dermatology describes the skin barrier as bricks and mortar: cells held together by lipids. Instead of the aggressive “transformation” language most clinical brands use, Thérapeau tells a quieter story: repair is the transformation.
That one idea shapes everything. A running-bond grid explains the science and structures every layout. A seal stroke taken from the accent in the name works as the brand mark. The packaging follows the same logic, with glass for what goes onto the skin and aluminium for what seals it, all printed directly onto the material with no paper labels. The campaign uses real skin and real ages, in calm, backlit photography.
What I did
Brand strategy and concept · Naming system and verbal identity · Visual identity · Packaging design for a five-product range · Carton design · Art direction and campaign imagery · Product copy
Tools
Adobe Illustrator, Photoshop, Midjourney (AI-augmented art direction)
Looking for
Skincare, beauty and wellness brands that need an identity with a clear idea behind it. Get in touch if you’re launching a range or rethinking your packaging.
📸 See it whole project on Instagram: https://www.instagram.com/p/DeXWNOpkejQ/?img_index=1
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