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My client approved her mood board in one round. Her words -
"I LOVE the new mood board! I don't want to change a thing!"
That did not happen because of luck or good taste. It happened because the design was the last step, not the first.
Before I opened Figma, I had already
1. Asked why her website was urgent right now, and listened to the whole answer
2. Learned where her clients came from and which source was drying up
3. Heard what she was tired of seeing on other therapist websites
4. Noticed the personal detail she almost talked herself out of, her greyhounds
Endless revisions usually mean the designer is guessing. Strategy first means you are not guessing.
If you are a therapist, psychologist or practitioner dreading a website project because you expect weeks of back and forth, it does not have to work that way.
berniceebenezer.com/therapists
berniceebenezer.com
Web Designer for Therapists | Bernice Ebenezer
Website design for therapists and mental health practitioners. A warm, private-practice site that helps the right clients find you, trust you, and book.
One round approval is the payoff for doing the listening before Figma. The greyhounds detail is the part most designers would have talked her out of, and it is probably the detail that makes the site feel like her. When you ask why the website is urgent right now, do clients...
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