Understanding Target Customers vs. Target Users in SaaS Product Development

A successful SaaS product starts with understanding who the product is built for — and who will actually use it.

In this lesson from the iiinnovations SaaS Masterclass, I explain two important concepts:

• Why the customer is not always the end user. • How to identify and define the right target customer segment. • The difference between buyers, decision-makers, and end users. • Why customer segmentation matters before defining product requirements and features.

My approach to product development focuses on understanding business needs, user roles, and real-world problems before moving into product design and development.

The key principle: Build for the right people, solve the right problems, and create meaningful product value.

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#SaaSProductDevelopment #ProductStrategy #ProductManagement #CustomerSegmentation #UXDesign