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CapCut Energy is a brand translation that turns CapCut’s fast, creator-first spirit into an energy drink.
Instead of being about sports or extreme performance, it is about creative momentum: getting an idea, staying focused, making the edit, and posting it.
The flavors become creative moods: HOOK for starting strong, CUT for focus, and GLOW for confidence. Visually, the brand feels futuristic, dark, sharp, and energetic, with neon motion graphics and a premium creator-tech look.
website link
Project information:
Creator: Lachezar Atanasov
Work title: Full-stack Developer
Main direction tag: CapCut as a Different Industry (brand translation)
Email: l.atanasov@proton.me
Social profile: https://x.com/lachezar_at
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Earlier this week, Timelaps, a brand designed and developed by BrightStudios has been featured on a billboard next to Nasdaq.
Always an incredible feeling
PS full case study is available over on our profile
I saw this somewhere today (most likely on linkedin) and I knew I've seen this name/company somewhere.. now I remember. Well deserved! 🤘 🐐
May was a busy one.
✓ 8 clients booked
✓ 5 logos delivered
✓ 5 projects delivered
✓ 3 projects still active
✓ 3 brandbooks delivered
✓ 6 packaging designs completed
June is already moving fast, but I’m starting to look ahead to the second half of the year and the new adventures, brands, and challenges that might come with it.
How is your 2026 looking so far?
I can’t wait to land my first gig🥹
What if CapCut entered the skincare industry? ✨
Would you add it to your routine?
I explored how CapCut could evolve beyond content creation and become a premium skincare brand.
CONCEPT
CapCut Skin translates CapCut's core values of simplicity, efficiency, and creativity into a modern skincare experience. Inspired by the idea of editing and enhancing content, the brand applies the same philosophy to skincare through streamlined routines, multifunctional products, and visible results.
VISUAL IDENTITY
The identity combines minimalist packaging, clean typography, and fresh mint-green accents inspired by digital interfaces. The goal was to create a brand that feels modern, approachable, and technology-driven while maintaining a premium aesthetic.
PRODUCTS
The collection includes Cut Cleanser, Frame Serum, and Smooth Edit Cream, a simplified routine designed to cleanse, refine, and hydrate the skin. Product names are inspired by the language of content creation, creating a direct connection to the CapCut universe.
POSITIONING
Designed for people who want effective skincare without complicated routines. Smart formulas, clean design, and results-focused products for modern lifestyles.
capcutdesignstudioBrand DesignGraphic DesignPackaging DesignAdobe IllustratorAdobe PhotoshopGoogle Gemini
Amazing 😍
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