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Created a short visual highlighting the aromatics 9f the latrafa yara perfume
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Creatives on Contra have earned over $150M and we are just getting started
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It's a nice design, Oleksandra! Although, I'm not sure how the typography would work if I wanted to visit Äteritsiputeritsipuolilautatsijänkä in Finland 🙃
Hekaya Archive
Heritage Fragrance Identity
Hekaya — حكاية — means story. It's born from the sea, the smoke, and the memory of scents passed between generations: a fragrance house that doesn't sell a product so much as keep one.
The identity was built to be remembered rather than consumed. A bilingual wordmark lets Arabic and Latin share a single breath. Illustrated engravings, drawn from courtyard and coast, carry the hand of old print traditions. A palette of indigo and desert light holds the whole system in quiet composure — the tone of something made to last, not to pass with the season.
Across packaging, art direction, and applications, every mark and material was chosen to linger the way a scent does: long after the last drop, the story remains. Told twice. In one voice.
This is beautifully crafted. I really like how the identity is rooted in storytelling rather than just aesthetics. Every visual element feels intentional and reinforces the brand narrative
AI Creative Director & Consultant
For the past two years, I've worked with brands and artists at the edge of what AI can do by testing, combining, and refining tools and workflows to find what actually works, not just what looks impressive on the surface.
Some experiments succeeded. Others failed. Every one taught me something. The piece I almost didn't publish often became the one that resonated most.
That process gave me a real understanding of where AI creative work stands today and where it's headed. I stay ahead of the latest tools and techniques, but I filter for what creates value, not what's trending.
From the first spark of an idea to final delivery, I help brands turn concepts into high-quality AI content and campaigns.
Looking for strategy and guidance on where AI fits into your brand? Let's talk.
Looking for someone to create exceptional AI content for you? Let's work together.
Awesome mate!!!!
