HAKD Health partnered with GreenBerry to migrate their existing WordPress website to Shopify, with subscriptions forming the central focus of the new ecommerce experience. The project included the migration and restructuring of products, content and key pages, alongside the development of a responsive Shopify storefront designed to make discovering, purchasing and subscribing to HAKD Health products simple across mobile and desktop. The new website provides a streamlined subscription journey while giving the HAKD Health team an easier way to manage products, recurring orders and website content. It also establishes a scalable foundation to support the brand’s continued growth. https://hakdhealth.com/

The subscription-first framing makes the migration feel grounded in the business model, not just the platform switch. The mobile product views also make the new shopping flow easy to understand at a glance.

A beauty ecommerce storefront for a botanical skincare brand that sells its own line, not a catalogue.

Skincare buyers read the ingredient list before they read the price. This concept serves a shopper who lands on the brand site, wants proof the formula does something, and still expects to reach the cart without leaving the home page. Two screens of one home page. A serif hero states the promise over the two lead jars, with one button into the essentials and a B2B entry in the nav. Below, three product cards carry prices, and a featured band puts a portrait beside an add-to-cart. Cream, olive and terracotta do the botanical work.

Selling one brand makes the home page the whole funnel. Would you keep prices on the recommendation cards, or hold them for the product page?

Keep prices on the recommendation cards. Botanical skincare buyers are already reading ingredient lists before price, so they are not price-shy, they are proof-shy, and making them click through just to see a number reads as friction, not premium positioning. Hide the price when...