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A beauty ecommerce storefront for a botanical skincare brand that sells its own line, not a catalogue.
Skincare buyers read the ingredient list before they read the price. This concept serves a shopper who lands on the brand site, wants proof the formula does something, and still expects to reach the cart without leaving the home page.
Two screens of one home page. A serif hero states the promise over the two lead jars, with one button into the essentials and a B2B entry in the nav. Below, three product cards carry prices, and a featured band puts a portrait beside an add-to-cart. Cream, olive and terracotta do the botanical work.
Selling one brand makes the home page the whole funnel. Would you keep prices on the recommendation cards, or hold them for the product page?
Keep prices on the recommendation cards. Botanical skincare buyers are already reading ingredient lists before price, so they are not price-shy, they are proof-shy, and making them click through just to see a number reads as friction, not premium positioning. Hide the price when...
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Same product. Two completely different sites.
Kuro, a concept site for a smart pet feeder. One dark and cinematic, one bright and natural.
Dark or light? I genuinely cannot decide. 👇
Light, for the PDP. The dark version wins on first impression but a black device photographs cleaner against a light background, and that's what actually needs to sell on a product page. Keep the dark cinematic version for the hero or a lifestyle video, and switch to light once someone is deciding to buy.
Product looks good. But is the page helping customers choose?
Reimagined this PDP to turn a simple purchase into a clearer shopping experience stronger benefits, visible savings, bundle choices, social proof, and fewer questions before checkout.
Design the decision, not just the page.
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