A website shouldn't define a brand. It should express it. Striv started as a branding exercise an...

A website shouldn't define a brand. It should express it. Striv started as a branding exercise an...A website shouldn't define a brand. It should express it. Striv started as a branding exercise an...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Max Iriani

pro

• Jul 24

A website shouldn't define a brand. It should express it.

Striv started as a branding exercise and evolved into a complete digital experience for a fictional AI agency.

Brand strategy, identity, web design, and Framer development—all working together.

Full case study ↓

Adobe Illustrator Framer creativeaiflow

Striv — Agency Branding and Website Design

Framer Website Development

Maty Sandoval

max

• Jul 25

That billboard-in-a-subway mockup makes speculative work feel real in a way most fictional case studies don't. When you're designing for a made-up client like Striv, what's your process for deciding what their actual constraints would be?

Max Iriani

pro

• Jul 25

i'm really glad it feels like a real brand, that was exactly the goal! thanks for taking the time to go through the project and share such thoughtful feedback. when it comes to defining Striv's goals, needs, and constraints, i simply try to treat it like a real client project. i...

Walid Weslaty

• Jul 25

Just went through the full project blocks, what makes this case study hit is how the core brand pillars translate directly into the interactive Framer build.

That hero section motion and the bento-style feature grid don't just look polished; they actually make complex AI...

Max Iriani

pro

• Jul 25

thank you so much! i really appreciate you taking the time to go through the entire case study. that was exactly what I was aiming for, every motion was designed to support the story, not just the visuals!

thanks again for the kind words, i truly appreciate it!!

Elodie Fontaine

pro

• Jul 21

Just wrapped a brand identity project for a luxury residential development in Buckhead, Atlanta.

The Ardley is a 14-unit boutique condo in Chastain Park, one of Atlanta's most established neighborhoods. The brief: bring the brand to life for an investor presentation, with no existing identity and a pre-construction property.

I built everything from scratch: wordmark, monogram, color palette inspired by the mature trees and understated prestige of the neighborhood, typography system, OOH mockups, and interior touchpoints.

Project done through Gerbz Agency. Check it out