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what if a fashion brand's entire identity was built on a single rule?
one line. never lifted. every angle 90 degrees. no curves, no permission, no explanation.
that's STROKE, a contraculture brand I designed from scratch. logo, palette, type, apparel, collateral, web.
full case study below 👇
This is insanely clean. Limiting yourself to one rule and still creating something this expressive is next level. The discipline really shows.
Appreciate it mate !! Currently working on Ai widget projects for myself.
Really cool approach @Révolté - love the angular look!
This is amazing
One rule. Infinite discipline. This is what real brand identity looks like - the typography alone is doing so much heavy lifting 🔥
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Just dropped: ORVX, a fashion brand built on one idea. The body wearing the garment is as important as the garment itself. 12 mockups, heavily tattooed cast, no full looks. Bold through intimacy.
This is next level >>
SensorIA — Brand Direction
I've been exploring a different take on AI branding, instead of the usual dark, minimal AI branding, i went playful blur, light, texture, and a visual system that feels more human than machine.
Really nice direction. The soft gradients and blur give the AI brand a very human feel.
Hey Contra Community!
Here is first challenge submission 🙌
I wanted to explore how a single creative workflow could turn a concept into a complete animated design story.
The project is built around three animal archetypes - Lion, Camel, and Horse - representing three different superpowers translated into fashion.
Inside Kittl, I experimented with typography design, t-shirt mockups, and style variations such as vintage, pop-art, and 90’s typography, before placing the designs into scenes and animating them.
The idea was to show how concept → typography → mockup → motion can exist in one visual workflow.
View the project here:
https://app.kittl.com/project/cmmltwibg5mr10i9rv27rikpr
Congrats on the first challenge submission! The idea of building a visual story around the animal archetypes is really cool.
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