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Bluem Activewear - Brand Identity
Full Project: https://www.behance.net/gallery/252283115/Bluem-Brand-Guidelines
The wordmark against that green texture is a strong pairing, feels premium without trying too hard for an activewear brand. Was the brand guidelines deck something the client asked for upfront, or did you pitch it as an add-on after the logo work?
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Fantastic project to wrap up 🔥
FREE a brand identity built on early conviction and long-term thinking. Proud of how this one turned out.
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Great job. I like it.
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Earthy tones, minimal typography, and hand-drawn details bring the brand to life.
