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Bluem Activewear - Brand Identity
Full Project: https://www.behance.net/gallery/252283115/Bluem-Brand-Guidelines
The wordmark against that green texture is a strong pairing, feels premium without trying too hard for an activewear brand. Was the brand guidelines deck something the client asked for upfront, or did you pitch it as an add-on after the logo work?
It was asked for upfront based off of some of my previous work the client saw. Thank you for the compliment!
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