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Hey everyone! 👋
It's been a while since I shared one of my recent projects, but this one definitely deserves some attention.
I had the opportunity to design and develop a website for Matt Formston, an incredible athlete, keynote speaker, and someone who continues to inspire people around the world. Since the client has visual impairments, accessibility played a major role throughout the entire project, ensuring the website is easy to use not only for Matt but for people with similar needs as well.
Another thing I'd like to highlight is the website's performance.
There's often a misconception that websites packed with animations, videos, and interactive elements have to sacrifice performance. This project proves otherwise. With the right planning, development approach, and optimization techniques, it's possible to achieve PageSpeed scores above 90 on both mobile and desktop without hacks, shortcuts, or relying on third-party optimization services.
The project was built in Webflow and features a fully CMS-driven architecture, reusable components, Shopify integrations, custom forms, and custom animations, while still maintaining excellent performance and accessibility standards.
You can check out the full case study below, and I'd love to hear your thoughts! 🚀
Nice work
Just wrapped a full rebrand and Webflow build for @ICTIM, the Irish College of Traditional and Integrative Medicine.
They came in with a site that didn't reflect the caliber of their programs or their faculty. The goal was to change that.
Here's what we built:
✦ A new brand identity rooted in trust and clinical credibility
✦ Messaging that speaks directly to healthcare professionals looking to expand into integrative medicine
✦ A Webflow site designed to guide the right student to the right programme, fast
The result is a site that feels as serious as the education they offer.
Full case study here.
This deserves more than just a like
Hi Contra! 👋
I'm Katya — UI/UX designer and Webflow/Framer developer behind kraft.studio, based in Frankfurt 🇩🇪 Originally from Ukraine 🇺🇦
Over 10+ years I've worked with startups, Fortune 500 companies, and global brands across Germany, the US, Ukraine, and the UAE — on brand identity, SaaS platforms, landing pages, Figma design systems, and full Webflow & Framer builds. Design and development from one person, end to end.
What I genuinely love about my work: I get to combine craft with systems thinking. Every project is a mix of visual design, UX logic, and build — and I've been using AI tools (Figma MCP, Claude Code, Cursor) to make that process tighter and faster without losing the quality that matters.
A few highlights:
🏆 CSS Design Awards — Best UI · Best UX · Best Innovation · Special Kudos
⭐ Top Rated on Upwork · 100% JSS
I'm here to find meaningful collaborations, work with people who care about what they're building, and connect with designers and founders in the community.
If you're working on something interesting — say hi! 👇
#UIDesign #UXDesign #Webflow #Framer #BrandIdentity #FigmaDesign #DesignSystems #SaaSDesign #AIDesign #ProductDesign #StartupDesign
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