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StonePeak Construction – Brand Identity Design
StonePeak Construction is a premium construction and real estate brand concept designed to communicate strength, reliability, and professionalism.
The visual identity combines architectural structure with mountain-inspired forms to create a memorable and trustworthy brand presence.
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⛳️ 𝗦𝗸𝗶𝗹𝗹 𝗔𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 𝗠𝗮𝘁𝗿𝗶𝘅 & 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 𝗕𝘂𝗶𝗹𝗱𝗲𝗿 𝗳𝗼𝗿 𝗗𝗲𝘀𝗶𝗴𝗻𝗲𝗿𝘀
Skill Assessment Matrix is a SaaS designed to help Product Designers and UI/UX Designers better understand their current level, identify their strongest skills, and build a personalized growth roadmap
The idea came from a problem I experienced early in my career:
"𝙃𝙤𝙬 𝙙𝙤 𝙄 𝙠𝙣𝙤𝙬 𝙞𝙛 𝙄'𝙢 𝙖 𝙅𝙪𝙣𝙞𝙤𝙧, 𝙈𝙞𝙙-𝙡𝙚𝙫𝙚𝙡, 𝙤𝙧 𝙎𝙚𝙣𝙞𝙤𝙧 𝙙𝙚𝙨𝙞𝙜𝙣𝙚𝙧?"
This first version is focused on the desktop experience and was designed as the foundation for a larger SaaS product
𝗣𝗥𝗢𝗕𝗟𝗘𝗠
Designers often struggle with:
✦ Understanding their current level
✦ Identifying their strongest skills
✦ Knowing what to improve next
✦ Creating a clear career growth plan
𝗦𝗢𝗟𝗨𝗧𝗜𝗢𝗡
Skill Assessment Matrix helps designers answer three simple questions:
✦ Where am I today?
✦ What are my strongest skills?
✦ What should I focus on next?
The product guides users through a complete career planning flow:
𝗦𝘁𝗲𝗽 𝟭 [Career Goals Setup] Users define their career goals and desired direction
𝗦𝘁𝗲𝗽 𝟮 [Self Assessment] Users evaluate their current skills across multiple competency areas
𝗦𝘁𝗲𝗽 𝟯 [Summary] The system generates a personalized overview highlighting strengths and growth opportunities.
𝗦𝘁𝗲𝗽 𝟰 [Roadmap Builder] Users receive a personalized roadmap and can further customize it by adding their own skills
𝗦𝘁𝗲𝗽 𝟱 [PDF Export] The final roadmap can be exported as a PDF and used as a practical career development plan.
⚡️This roadmap generation and export flow became one of the most valuable features of the project⚡️
𝗥𝗘𝗦𝗘𝗔𝗥𝗖𝗛 𝗙𝗢𝗨𝗡𝗗𝗔𝗧𝗜𝗢𝗡
This project is based on more than 5 years of research into Skill assessment frameworks. The primary foundation for this work was the Figma Community Skills Matrix documentation, supported by dozens of additional public frameworks
𝗪𝗛𝗔𝗧 𝗪𝗔𝗦 𝗧𝗘𝗦𝗧𝗘𝗗
✦ Figma AI Agent for generating new interfaces
✦ Figma Make for transforming designs into interactive product flows
✦ Combining a custom design system with generated product experiences
✦ Building complex multi-step user journeys inside Figma Make
✦ Creating SaaS-style product logic without traditional development workflows
𝗧𝗢𝗢𝗟𝗦 𝗨𝗦𝗘𝗗
Figma ✦ Figma AI Agent ✦ Figma Make ✦ MCP Servers
🔗 𝗣𝗥𝗢𝗝𝗘𝗖𝗧 𝗟𝗜𝗡𝗞: https://meta-poet-59855448.figma.site
🎥 Watch the video to see the full design process and how the project was built
🔗 𝗩𝗜𝗗𝗘𝗢: https://youtu.be/S3q38_kpTXo
𝗖𝗢𝗟𝗟𝗔𝗕𝗢𝗥𝗔𝗧𝗢𝗥𝗦:
Special thanks to @Illia Skliarov for contributing to the creative process, design discussions, design, brainstorming sessions, and product thinking throughout the project.
𝗦𝗨𝗣𝗣𝗢𝗥𝗧 (っ◔◡◔)っ
Please like, comment, share, or save this project to help more designers discover it ❤️
🔗 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 𝗣𝗢𝗦𝗧: https://www.instagram.com/reel/DZwXAvhoMHA/?igsh=MWpmZGRwYmx0Y2lwdA==
Love this
One of our favorite branding projects to date. ☕️
We created Dozkafe to feel warm, welcoming, and full of personality. From the expressive logotype to the earthy packaging and playful brand touchpoints, every detail was designed to make the café experience feel memorable long before the first sip.
There's something special about building a brand that lives beyond the logo and creates a feeling people remember. We'd love to explore more hospitality brands in this creative direction.
#CafeBranding #BrandIdentity #BrandingInspo #PackagingDesign #Illustration #LogoDesign #VisualIdentity #CoffeeBrand
Which logo makes a stronger first impression?
4 voted
44%
5 voted
56%
9 votes
Closed
Going minimal here. The Palm Retreat mark has that right balance of restraint and character, the letterforms do a lot of work without needing the icon to carry it. The Stanford one reads more template-heavy than designed.
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