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NIKO x HUMAN MADE-style character campaign concept created for the NIKOJEANSKYOTO brand universe.
This visual explores how a mascot-driven clothing brand can use character personality, styling, humor, and brand references to create a more memorable campaign moment. The direction blends Japanese streetwear influence, denim styling, collectible character energy, and playful product storytelling.
The goal was to show how a small brand can make its visuals feel more recognizable, expressive, and shareable through strong creative direction.
The network for creativity
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My entry for the Envato × Contra Human by Design challenge.
AI has changed the game and made almost anything possible. But just because you can make anything doesn’t mean you always know what to make.
For this one, I took one simple piece of Envato’s identity, the logo, and pushed it as far as I could with one goal: make a pretty sick ad.
From there, it was a lot of experimenting, prompting, failing, refining, and eventually bringing all those ideas to life using Envato’s AI tools.
The result is my take on Human by Design. AI can give us endless possibilities, but someone still has to come up with the idea and decide where to take it.
100% created using Envato’s AI features.
Human by Design
This project explores the relationship between human creativity and AI—not as competitors, but as collaborators.
Rather than creating a fully AI-generated film, I focused on documenting a real creative workflow.
The screen recordings of ChatGPT and Envato are real, and most of the visuals were created using Envato Elements assets. AI was intentionally used for only a small number of cinematic shots to support the narrative, while the creative direction, research, prompt development, editing, and storytelling remained human-led.
ChatGPT served as a creative collaborator throughout the project, helping me refine the concept, structure the narrative, improve prompts, and strengthen the overall story.
The goal wasn't to show what AI can create alone—but what humans can create when they know how to direct it.
Proud to submit this project for the Envato × Contra AI Creative Challenge.
#HumanByDesign #Contra #Envato #AI #CreativeDirection #PromptEngineering #DesignProcess #GenerativeAI
This caught my attention immediately. The transitions are really well executed. I'm curious—what part of the creative process took the longest for you?
Hi everyone! 👋
For the #envatochallenge, I wanted to explore Envato in as many ways as possible, from stock assets and fonts to AI image generation, video creation, animation, mockups, and even the music for this video. To do that, I created Cherry's kitchen — a cozy café brand inspired by warm summer afternoons, homemade cherry desserts, and family gatherings.
Throughout the project, I used Envato as my main creative toolkit while bringing everything together in Figma. I designed the mascot, visual identity, packaging, café interiors, animations, and brand guidelines. And honestly... I just couldn't stop exploring. Every time I finished one part of the project, I found another way to bring the brand to life.
One of my favorite parts of the process was deciding what truly belonged in the brand identity. I explored different concepts and made the creative decision, choosing what to keep, what to refine, and what to leave behind.
Check out the process video below! I'd love to hear your thoughts on the project 🍒😍
love seeing your process for this!