Luxury-Feel Diaper Ad: A Creative Journey in ReductionLuxury-Feel Diaper Ad: A Creative Journey in Reduction
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Most babies go through over 6,000 disposable diapers before they’re potty trained. That number stuck with me.
So I created a 30-second spot that feels as premium as a luxury brand but communicates simply grounded in reality.
I used a calmer visual language, restrained typography, and a story built around reduction, with a brand that feels premium.
Denis's avatar
Wow this is good, loving the attention to detail here!
Andrés's avatar
Thank you Denis! It was actually a lot harder to make than I thought but that's how we get better in this field.
Paul's avatar
Scroll stopper, I didn't know if "hybrid" diapers and "inserts" were a thing or not so had to go check... Turns out it is, but even if they weren't this looks so cohesive it would feel like incredibly real new product.
Andrés's avatar
Thank you Paul,  A 5 billion market might be small compared to the whole industry but hybrid diapers have on the conservative estimates an 8.9 CAGR
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