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This an email I rewrote for an ecommerce brand that sells pet related stuff.
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New: a complete brand and website for Catherine Melo, a therapist with 35 years of experience in Vancouver, WA.
The brief: stand out in a field where every practice looks identical, and finally be findable online.
What I delivered:
→ Brand strategy built on one true differentiator
→ A custom logo system centered on an elegant resting greyhound, created from the dogs she has loved for years
→ A distinctive forest-and-rust identity
→ Six pages of conversion-focused copy in her own voice
→ A Webflow build set up for local SEO across three states
Her words: "You have totally gotten me!"
This is what I do: strategy-led brand and web design for solo practitioners, therapists, physicians, and healthcare professionals, who deserve to look as credible online as they are in person.
See the full project → https://www.berniceebenezer.com/projects/a-brand-identity-and-website-for-catherine-melo-lcsw .
Hey Bernice! Love the Catherine Melo brand - the greyhound logo is such a smart, calm choice for therapy. Stands out really well.
I'm doing 3D product motion on my end. If you ever need a 3D mockup for brand presentations, happy to collab. Would love your eyes on my Contra too!
I just couldn't help myself.
18 templates now with the All-Access.
Browse them all and view the demos: https://no-code.supply/
I loved .. Iris Vey
Sending the same email to everyone isn't always the best approach.
People can be at very different stages of the customer journey.
For example:
→ New subscribers may need a welcome email
→ Interested prospects may need more education
→ Existing customers may need follow ups
→ Inactive customers may need re-engagement
→ Recent buyers may need helpful post purchase content
That's where email segmentation becomes useful.
Instead of sending one message to everyone, you can make the message more relevant to each audience.
Better segmentation can lead to better communication.
Exactly. Segmentation helps turn one generic message into more relevant communication for each audience.