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Layer is a collagen-drink brand getting ready to launch. I designed the storefront and built it myself on Shopify.
Homepage- A custom Shopify section on top of Dawn, re-skinned to Layer's brand: cream, ink and red, a mono typeface, and custom icons. Every block (hero, flavours, benefits) is editable in the Shopify editor, so the team can change the page without asking a developer.
Ethos section: the part I'm proudest of
The founders' story is set on a canvas, and the Layer can is your cursor. Move it, and the text re-wraps around the can every frame, in two columns, like a magazine layout that reacts to you.
There's no library behind it. I wrote the layout engine by hand. It measures every word and works out, line by line, how much room is left on either side of the can. Basically CSS shape-outside, but around something that moves.
Accessibility- Canvas text is usually invisible to screen readers and search engines. Here, the real copy lives in the page and the canvas just draws it. On phones, the canvas switches off and you get normal, selectable text.
Merchant controls- Can size, spacing around the can, font size, colours and images are all editable in Shopify.
Also explored
A scroll-driven GSAP timeline telling the two founders' stories side by side. It stayed a prototype and isn't in the final build.
Status: built and deployed, pre-launch.
The network for creativity
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Just wrapped up a new redesign, and I’m really happy with how it turned out. 💻
Can’t wait to share more details and the live site soon...
Sitting on this before the reveal instead of rushing to post it says you're already happy with how it landed, so now I'm curious what part of the redesign you're most excited for people to see once the site goes live.
AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
New case study: the landing page for REVAI, a concept AI sales platform.
The brief I gave myself was structural, not decorative: design a page where every section earns the next one. Hero makes one claim and gets out of the way. The value proposition comes before any feature gets named — because a feature nobody understands yet is just noise. Proof (testimonial, logos) sits right before the final ask, not scattered earlier where it does nothing.
Art direction followed the same logic — high contrast where the page needs to make a claim, quieter and more editorial where it needs to build trust. The layout isn't there to look good in isolation. It's there to move someone from "what is this" to "I trust this" in one scroll.
Love the colors dude! Hell of a work🔥